Build your Brand


Overall Course Topic

 

Branding is a process involved in creating a unique name and image for a product in the consumer’s’ mind. Branding of a company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Branding establishes a differentiated position and presence which attracts new customers as well as retain the loyal ones. Inaccurate branding of a business can make it difficult for people to grasp why the business exists in the first place.

Audience

 

The course is targeted to business owners as well as professionals in the area of branding. This course will help the learners to go into the marketing and branding sector through helping them to make their brand. This course is designed to help them understand how to transition their ideas into a successful brand.

 

Learning Objective

 

After completing this course, the students will be able to

  • Distinguish between brand identity and brand image.
  • Evaluate brands through four characteristics:
    • as a product,
    • as organization,
    • as person and
    • as a symbol
  • Build a brand identity prism for any company including yours
  • Conduct a SWOT analysis for a product
  • Create an appropriate brand position statement for your business reflecting your brand.
  • Translate your brand identity into action
  • Module 1: Introduction to Brand and Branding  

    After completing this course, the students will be able to Distinguish between brand identity and brand image Interpret the brand identity and brand image of different brands Identify and avoid some of the popular traps in branding

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    • Chapter 1: Introduction and importance of branding
    • Chapter 2: Brand Identity
    • Chapter 3: Brand Identity Vs Brand Image
    • Chapter 4: Traps in Branding
  • Module 2: Building your Brand 

    After completing this course, the students will be able to Build a brand identity prism for any company including yours Conduct a SWOT analysis for a product Create an appropriate brand position statement for your business reflecting your brand. Translate your brand identity into action

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    • Chapter 1: Understanding your brand
    • Chapter 2: Brand Identity Prism
    • Chapter 3: Learning Activity
    • Chapter 4: Brand Management & Positioning
    • Chapter 5: Learning Activity
    • Chapter 6: Vision and Mission Statement for your Brand
    • Chapter 7: Essence of a Brand
    • Chapter 8 : Personality and Positioning statement for a brand.
    • Chapter 9: Learning Activity
    • Chapter 10: Translating Identity to Action

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