Content is the core of a presentation. There are various do’s and dont’s that one must remember while dealing with content. Content writing and presentation have to be mastered to achieve an appealing effect on the audience.
Here are 3 basic tips to master content:
Avoid Sentences. The first thing you need to remember is that you do not write paragraphs or sentences on your slides. You should be the focus of the presentation; not the text on the screen. If your audience sees long sentences or paragraphs, it is absolutely natural that they would look there, therefore, losing focus on what you are trying to say. There are exceptions to this like when you are quoting someone or there are some lines that cannot be avoided.
Use Only Keywords. An entire paragraph is explained easier using only keywords. Instead of writing an entire sentence, write a word or phrase that sort of covers it. Then you will be the one to explain it. The word is just a visual cue for your audience to know what you are talking about.
One slide = One point. One slide should never have more than one point. It should cover only a single topic or idea. Distribute different ideas in different slides. For example: If you are talking about causes and effects of something, the causes go under one slide and the effects on the next one. There will certainly be sub-points or keywords on those slides. But even if you have space remaining, the second idea go on the next slide.
However, this rule about not using sentences and paragraphs does have an exception. The only time you could actually ever use sentences is when you are actually quoting somebody. Either you’re quoting an achiever in that field or maybe you’re writing a definition. That is the only time when you may use paragraphs and sentences. Apart from that don’t do it. Keywords would suffice.